Let’s be real: who doesn’t love a good beauty bargain? Especially when that $10 drugstore gem outperforms its $50 luxury counterpart. In the ever-evolving world of beauty, 2025 has brought us a plethora of affordable products that deliver high-end results without the hefty price tag. Whether you’re a makeup maven or skincare savant, these top 10 drugstore products under $20 are here to revolutionize your beauty routine.

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1. Maybelline Fit Me Dewy + Smooth Foundation

Maybelline Fit Me Dewy + Smooth Foundation

This foundation is a game-changer for those seeking a radiant, hydrated complexion. Formulated with SPF 18, it offers sun protection while delivering a natural, dewy finish. Its lightweight texture ensures smooth application, making it a staple for everyday wear.

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2. e.l.f. Power Grip Primer

A primer that grips your makeup and doesn’t let go? Yes, please! This $10 gem rivals high-end primers, ensuring your makeup stays put all day. Infused with hyaluronic acid, it also hydrates your skin, making it a double-duty product. 

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3. The Ordinary Niacinamide 10% + Zinc 1% Serum

Say goodbye to enlarged pores and uneven skin tone. This serum, priced under $10, is a powerhouse in regulating oil production and improving skin texture. It’s a must-have for those battling breakouts or seeking a smoother complexion.

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4. Neutrogena Hydro Boost Gel-Cream

Dry skin? Not anymore. This gel-cream moisturizer delivers intense hydration without the greasy feel. Its hyaluronic acid-rich formula ensures your skin stays plump and moisturized throughout the day. 

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5. Maybelline Sky High Mascara

Achieve sky-high lashes with this viral sensation. Its flexible brush and bamboo extract formula provide length and volume that rivals luxury mascaras. At under $15, it’s a steal for the dramatic lash look. 

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6. e.l.f. Glow Reviver Lip Oil

Glossy lips are in, and this lip oil delivers. With its nourishing formula and high-shine finish, it keeps your lips hydrated and luminous. At just $8, it’s a budget-friendly alternative to pricier lip oils. 

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7. NYX Professional Makeup Modern Nude Eyeshadow Palette

This palette offers a versatile range of nude shades with impressive pigmentation. Whether you’re going for a natural daytime look or a smoky evening eye, this under-$20 palette has you covered. 

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8. Wet n Wild MegaGlo Stick Blush

For a radiant, dewy flush, this blush stick is your go-to. Its creamy formula blends seamlessly, giving you a natural glow that lasts all day. And at just $4, it’s a beauty bargain.

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9. L’Oréal Paris True Match Lumi Glotion Natural Glow Enhancer

Achieve that coveted lit-from-within glow with this multitasking product. Whether used as a primer, highlighter, or mixed with foundation, it imparts a luminous finish that rivals luxury illuminators.

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10. Essence Lash Princess Mascara

Don’t let the price fool you. This $5 mascara delivers dramatic volume and length, making it a favorite among beauty enthusiasts. It’s proof that you don’t need to splurge for stunning lashes.

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In Conclusion

Luxury beauty products are great, but these drugstore alternatives prove that you can achieve stunning results without breaking the bank. So next time you’re shopping for beauty products, give these affordable gems a try. Your wallet—and your face—will thank you.